A strong logo is one that’s easily recognized and remembered. Think of Nike’s swoosh or Twitter’s bird. It’s the perfect graphical representation of a company. But a logo’s design doesn’t happen by accident. It’s the result of a well-defined project plan at the start of the creative process. A great plan helps you as the designer understand the company and customers you’ll be creating a logo for. It also ensures you and your client are on the same page through every step of the project.